The signature storytelling approach helps students taking the one semester Principles of Economics course understand how economic concepts play out in our world.
Paul Krugman and Robin Wells’ signature story style helps one-semester students taking the Principles of Economics course, understand how economic concepts play out in our world. The fifth edition of Essentials of Economics, revised and enhanced throughout, now offers holistic digital learning tools as part of Achieve, a complete, integrated online learning system.
Compelling chapter-opening stories, which are often revisited throughout the chapter, are included and designed to engage students.
‘Economics in Action’ applications are in virtually every major section of the text, so students can immediately see economic concepts applied in real contexts.
‘Global Comparison’ features that use data and graphs to illustrate why countries reach different economic outcomes are included throughout.
‘Pitfalls’ boxes teach students to identify and avoid common misconceptions about economic concepts.
‘Business Cases’ available in each section, spanning a wide range of global and American companies, showing students how key economic principles apply to real-life business situations.
Achieve is Macmillan Learning’s complete online learning system. It houses instructor resources to support teaching and a range of interactive resources and the full eBook to help students succeed in their course. Access to Achieve for instructors is available on this page. Student access to Achieve could be through their institution if the institution has signed a license or as a separate student purchase. The instructor must set up a course for students to benefit from this product.